Dominate the sky and create Massive attention with Blimp Advertising!
Think about it – what is the first brand name that comes to mind when you hear “Blimp?” Most associate ‘blimps’ with GOODYEAR because they have done such an amazing and consistent job of branding themselves with this unique method of blimp advertising. But with this new branch of aerial advertising, you can make your company brand or featured product just as well known with so little competition or clutter.
AirSign is thrilled to announce the launch of our Eco-Blimp advertising division, and we are proud to be the first to offer the eco-blimp here in the United States for commercial advertising purposes. We all know that blimps are as good as it gets for massive brand awareness and creating huge exposure for your media. However with the high pricing and limitations of your standard helium airships, it becomes challenging to fit them into your advertising program.
Now for the first time with the eco-blimp you get the benefits that come with an blimp campaign while not having to deal with the high pricing and limitations. Although from the ground they look similar to your standard helium blimp, there are some key strategic advantages that an eco-blimp offers to set themselves apart from their helium counterparts.
Helium Blimps verses Eco-Blimp – What’s The Difference?
Always a big factor with blimp advertising, using a Helium blimp there would have an operational cost of $400k+ per month, plus a creative cost of over $100k+. With a Eco-Blimp advertising campaign we can get the cost to well below half that amount!
Locations And Seasons
Helium blimps cannot operate in colder temperatures, so 50% of the year Helium blimps can only operate in the South, That’s why at the 2014 Super Bowl in NJ there was no blimp overhead. In contrast the eco-blimp thrives in cooler weather and works great in warm temperatures as well
No Wasted Time
Helium blimps need to stay inflated at all times during the campaign and because they are blimps they move very slow by design! There is often weeks of wasted transit time between locations. Completely different, the eco-blimp is designed with a thermal air system, and is deflated and moved quickly between markets
With the environment on everyone’s mind you get huge PR credit when running an eco-blimp advertising campaign, unlike the Helium blimps that use mass amounts of natural resources, the eco-blimp is so environmentally friendly that organizations like Green peace use this to communicate their message. This can be strategically used as a huge PR story
Is it an Airship or a Blimp?
People will often use the word blimp and then switch to using airship, so which is it and is there a difference between the two? Well the truth is yes and no. An Airship is a generic term used to describe a “dirigible”, a lighter than air aircraft that is capable of being steered or navigated.
Within the airship category there are then three types of airships:
- A “blimp”, this is an airship that has no internal framework or structure and maintains its shape because of an internal pressure, much like a balloon. Most of the airships that you see flying today are blimps. AirSigns new fleet of airships, the “Eco-Blimp”, would come under this category.
- A “semi-rigid airship” like a blimp maintains its shape from internal pressure but also has a partial rigid frame. The Zeppelin NT which is currently flying in Germany is a beautiful example of a semi-rigid airship measuring almost 250 feet in length.
- A “Rigid airship” has an internal structure or framework that is used to support its shape and add strength throughout the airship. Accurately referred to as a Zeppelin, these rigid airships are well known by the “Hindenburg”, and were prominent in the early 1920s.
Today most often when you see an airship you are looking at a blimp or the occasional semi-rigid airship. Goodyear is currently introducing a “semi-rigid airship” to the United States.