Modern advertising has given birth to a new breed of marketing techniques, from the late 1900s to the early 2000s, when colorful flyers, brochures, door hangers, T-shirts, and emails started getting into every person’s home. But one of the most popular forms of modern advertising, which is always a big crowd pleaser, is aerial advertising. Using helium blimps to advertise your product is an aggressive move to push brand recognition without being “pushy.”
Behind the Beauty of Helium Blimps
Helium gas is what makes the blimp buoyant.
It has the lifting ability of 0.064 lb/ft3.
To maintain a blimp’s altitude, pilots adds and balance air to helium pressure. Helium blimps can fly altitudes from 1,000 up to 7,000 ft.
When it’s time to descend, the balloonets are filled with air, making the blimp heavier and heavier until it’s close enough to the ground.
Helium gas is non-flammable, non-toxic, odorless, and environment friendly.
Why Use Helium Blimps to Advertise Your Brand?
Yields Excellent Results – It’s eye candy in the sky. Your brand will capture, fascinate, and entertain a huge audience from the ground so prepare for that boost in sales once the word is out.
Unforgettable and Fun – It’s not every day that you read a message from the sky, that’s what makes it exciting and fun. According to statistics, 88% of people remember a brand or a message that is flying in the air.
Everybody Looks up and Reads – Young and old, men and women, markets A, B, C, and D! It doesn’t get any better than that. Other forms of advertising will have a problem reaching out to an audience this wide.
Strategic – Not all businesses have the creativity to think out-of-the-box and consider aerial advertising. You’re already ahead if you planned this to a “T” because it’s the best way to boost your brand on a targeted location.
The Ripple Effect – With its high rate of recall you hit two birds with one stone. Those who have seen your brand will help you spread the word in surrounding areas. The ripple effect will create the buzz for your business for weeks and months and it won’t even cost you a single cent!
Helium blimps can hover around for days, reaching more people than you ever thought possible. And when you consider the dramatic increase in people who will know your brand in a short span of time, it’s actually much cheaper, per impression, than may you think.
Don’t be easily swayed by “cheap tricks” of advertising methods that are quickly forgotten by your customers.
Rather look for cost-effective means to put your brand in people’s minds. That is the goal and that is what we do at AirSign.